
July 16, 2025 || In an era where truth is often lost amid the noise of information, and human communication is challenged by global issues such as mistrust, polarization, and fake news, the role of public relations has become more critical than ever.
To mark World Public Relations Day, SHARA (Iranian Public Relations News Network) conducted an exclusive interview with Ayeni Adekunle, founder of BlackHouse Media and one of Africa’s leading figures in the field of public relations. In this conversation, Adekunle shares insights into his professional journey, the motivations and goals behind the establishment of World PR Day, the challenges of globalizing the initiative, and the essential role PR plays in promoting unity and ethical communication across the world—a conversation both thought-provoking and inspiring for professionals and all those interested in the future of human connection.
